Objectives of general skills

• Mobilise expertise in at least one area of management.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Demonstrate an open mind and adaption.
• Collaborate within a team and exercise leadership.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.

UE's Learning outcomes

At the end of the instruction, the students will be able to deal with the theoretical and conceptual tools and fundamental marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.
Fundamentals of marketing are revised at the beginning of the course. 

UE Content

Marketing: 

- Strategic Marketing : Review
- Operationnal Marketing: Components of the Marketing Mix
- Services Marketing and practical exercises
- Basis of Direct Marketing
- BCG Matrix

Prior experience

Not applicable

Term 1 for Integrated Assessment - type

• N/A

Term 2 for Integrated Assessment - type

• Presentation and works
• Written examination

Term 3 for Integrated Assessment - type

• Written examination

Resit Assessment for IT - Term 1 (B1BA1) - type

• N/A