| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-006 |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 20 | 10 | 0 | 0 | 0 | Q2 |
Contents
- Strategic Marketing : Review
- Operationnal Marketing: Components of the Marketing Mix
- Services Marketing and practical exercises
- Basis of Direct Marketing
- BCG Matrix
Required Learning Resources/Tools
Kotler et Armstrong, principes de marketing - Pearson
Recommended Learning Resources/Tools
Presentations slides:<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />Marketing Stratégique et Opérationnel - A.Geerts<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />Marketing des Services - A.Geerts<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />Marketing Direct - A.Geerts<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" /><br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" /><br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />Complementary Reading : Marketing des services - C.Lovelock (Pearson)
Other Recommended Reading
KOTLER/DUBOIS; Marketing Management (Pearson)<br style="color: rgb(102, 102, 102); font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;" />LOVELOCK; Marketing des services (Pearson)
Mode of delivery
- Face to face
Term 1 Assessment - type
- N/A
Term 1 Assessment - comments
Not applicable
Term 2 Assessment - type
- Presentation and works
- Written examination
Term 2 Assessment - comments
Written examination about theoretical and practical aspects
group exercise on the field by taking contact with companies ( 20-25% of the examination)
Term 3 Assessment - type
- N/A
Term 3 Assessment - comments
Not applicable
Resit Assessment - Term 1 (B1BA1) - type
- Written examination
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)
- Travaux pratiques / travaux de laboratoire / exercices de création et recherche en atelier / projet sur ordinateur /études de cas