Objectives of general skills

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.

UE's Learning outcomes

At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, SMEs, etc.)

UE Content

- Introduction to international marketing 
- Introduction to industrial marketing 
- Services Marketing 
- Social Media Marketing 
- introduction to direct marketing

Prior experience

Basic marketing class

Term 1 for Integrated Assessment - type

• N/A

Term 2 for Integrated Assessment - type

• Presentation and works
• Written examination

Term 3 for Integrated Assessment - type

• Oral examination

Resit Assessment for IT - Term 1 (B1BA1) - type

• N/A