| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-027 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 21 | 15 | 14 | 0 | 0 | Q2 |
Contents
- Introduction to international marketing
- Introduction to industrial marketing
- Services Marketing
- Social Media Marketing
- introduction to direct marketing
Required Learning Resources/Tools
- KOTLER/DUBOIS; Marketing Management.
Recommended Learning Resources/Tools
- MALAVAL; Marketing Business to Business. - PERRIEN; CHERON; ZINS; Recherche en marketing. - LOVELOCK; Marketing des services
Presentation slides available on moodle
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Term 1 Assessment - type
- N/A
Term 1 Assessment - comments
Not applicable
Term 2 Assessment - type
- Presentation and works
- Written examination
Term 2 Assessment - comments
Not applicable
Term 3 Assessment - type
- Written examination
Term 3 Assessment - comments
Not applicable
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)
- Travaux pratiques / travaux de laboratoire / exercices de création et recherche en atelier / projet sur ordinateur /études de cas
- Préparations, travaux, recherches d'information