| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-B3-SGEGIG-004-M | Compulsory UE | ARNONE Laurent | W727 - Marketing et Communication |
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 0 | 0 | 0 | 0 | 0 | 4 | 4 |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-019 | ?% |
| Unité d'enseignement | ||
|---|---|---|
 | UW-B2-SGEGIG-004-M Marketing 1 | |
Objectives of general skills
- Actively master the fundamental concepts and models of economic sciences and management sciences
- Understand how organisations and markets work
- Understand the methods and tools adapted to the field of economics and management
- Critically compare knowledge acquired to real situations.
- Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
- Develop and structure reasoning by basing it on suitable scientific arguments
- Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
- Demonstrate working and analytical rigour.
- Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
- Develop their scientific curiosity and open-mindedness
- Demonstrate self-awareness, assess themself, and adapt.
UE's Learning outcomes
At the end of this class students should be able to understand the main dimensions of the strategic and operational approaches of marketing and their implementation. Students will play an online simulation and put themselves in the shoes of a marketing manager and learn the importance of defining sound marketing plans (and how to build them) in order to lead the company’s marketing decisions.
UE Content
- Satisfaction and loyalty
- Segmentation, targeting and positioning : case studies and examples
- Calculations in marketing and market forecasts
- 4P : understanding the main decisions
- Managing the marketing mix : implementing an integrated marketing approach and mesure performance
- Marketing planning
- Structuration and control of the marketing efforts
Prior experience
Student are supposed to have a basic knowledge of marketing.
Term 1 for Integrated Assessment - type
- N/A
Term 2 for Integrated Assessment - type
- Presentation and works
- Written examination
Term 3 for Integrated Assessment - type
- Presentation and works
- Written examination
Resit Assessment for IT - Term 1 (B1BA1) - type
- N/A
Type of Teaching Activity/Activities
| AA | |
|---|---|
| W-MAKO-019 |
Mode of delivery
| AA | |
|---|---|
| W-MAKO-019 |
Required Reading
| AA | |
|---|---|
| W-MAKO-019 |
Required Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-019 |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-019 |
Recommended Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-019 |
Other Recommended Reading
| AA | |
|---|---|
| W-MAKO-019 |
Term 1 Assessment - type
| AA | |
|---|---|
| W-MAKO-019 |
Term 1 Assessment - comments
| AA | |
|---|---|
| W-MAKO-019 |
Resit Assessment - Term 1 (B1BA1) - type
| AA | |
|---|---|
| W-MAKO-019 |
Resit Assessment - Term 1 (B1BA1) - Comments
| AA | |
|---|---|
| W-MAKO-019 |
Term 2 Assessment - type
| AA | |
|---|---|
| W-MAKO-019 |
Term 2 Assessment - comments
| AA | |
|---|---|
| W-MAKO-019 |
Term 3 Assessment - type
| AA | |
|---|---|
| W-MAKO-019 |
Term 3 Assessment - comments
| AA | |
|---|---|
| W-MAKO-019 |