Objectives of general skills

• Actively master the fundamental concepts and models of economic sciences and management sciences
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Understand how organisations and markets work
• Understand the methods and tools adapted to the field of economics and management
• Critically compare knowledge acquired to real situations.
• Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
• Develop and structure reasoning by basing it on suitable scientific arguments
• Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.

UE's Learning outcomes

At the end of this course, the student will be able to understant the main concepts of marketing. The link with some present problems of marketing , the strategies of brands and products are approached by an introduction of examples and cases of companies.At the end of the course, the students must be able to build an analytical vision of the behaviours of the company on the markets and to interpret the actions marketing developed by these latest within the framework of the management of their brands and products

UE Content

 I   - Defining the marketing  
 II  - Understanding markets and consumers
 III - Developping a strategy
 IV - Building the marketing offer
 V - Ditributing and promoting the offer
 VI - Managing the marketing mix

Prior experience

Not applicable

Term 1 for Integrated Assessment - type

• N/A

Term 2 for Integrated Assessment - type

• Presentation and works
• Written examination

Term 3 for Integrated Assessment - type

• Presentation and works
• Written examination

Resit Assessment for IT - Term 1 (B1BA1) - type

• N/A