| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-002 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 20 | 10 | 0 | 0 | 0 | Q2 |
Contents
I - Defining the marketing II - Understanding markets and consumersIII - Developping a strategyIV - Building the marketing offerV - Ditributing and promoting the offerVI - Managing the marketing mix
Required Learning Resources/Tools
Armstrong et Kotler (2013), Principes de marketing, Pearson education
Recommended Learning Resources/Tools
Articles issued in managerial journals and reviews will be suggested (and available on the online learning plateform) in order to illustrate concepts and ideas covered in during the course.
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
Term 1 Assessment - type
- N/A
Term 1 Assessment - comments
Not applicable
Term 2 Assessment - type
- Presentation and works
- Written examination
Term 2 Assessment - comments
Written exam 75%Field work : Product analysis (group work) : 25 %
Term 3 Assessment - type
- Presentation and works
- Written examination
Term 3 Assessment - comments
Written exam 75%Field work : Product analysis (group work) : 25 %
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)
- Travaux pratiques / travaux de laboratoire / exercices de création et recherche en atelier / projet sur ordinateur /études de cas