Objectives of general skills

• Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present the results of a diagnostic evaluation (orally and in writing) and inform various representatives.
• Present research results (orally and in writing).
• Appropriately use presentation materials.
• Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify professional networks, interact and collaborate with them, and research external expertise if necessary.

UE's Learning outcomes

<em>At the end of the course, the students will have a general approach of the internal and external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy. 
</em>

UE Content

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-internal and external communication 
- (crisis communication and financial communication 
Theoritical approach will be completed with a case study based on a real context

Prior experience

Not applicable

Term 1 for Integrated Assessment - type

• N/A

Term 2 for Integrated Assessment - type

• Presentation and works
• Written examination

Term 3 for Integrated Assessment - type

• Written examination