Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
---|---|---|---|
W-MAKO-014 |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Français | Français | 17 | 8 | 0 | 0 | 0 | Q2 |
Contents
Strategic elements
-brand image
-marketing plan
-internal and external communication
- (crisis communication and financial communication
Theoritical approach will be completed with a case study based on a real context
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Required Learning Resources/Tools
Corporate Communication - Presentation slides - A.Geerts - Available on Moodle
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Pentacom - Malaval & Decaudin - Pearson Edition - 2012
marketing managment - Kotler, Keller et manceau - Pearson Education - 2012
various articles (depending of the events)
Mode of delivery
- Face to face
Term 1 Assessment - type
- N/A
Term 1 Assessment - comments
Not applicable
Term 2 Assessment - type
- Presentation and works
- Written examination
Term 2 Assessment - comments
Evaluation will rely on written exams and practical works + their oral presentation
Term 3 Assessment - type
- Written examination
Term 3 Assessment - comments
Not applicable
Resit Assessment - Term 1 (B1BA1) - type
- N/A
Resit Assessment - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
- Cours (cours magistraux; conférences)
- Travaux pratiques / travaux de laboratoire / exercices de création et recherche en atelier / projet sur ordinateur /études de cas