Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|---|---|---|---|
UL-S1-NEGOML-072-M | Optional UE | GEERTS Angy | W727 - Marketing et Communication |
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
Français | 0 | 0 | 0 | 0 | 0 | 3 | 3 |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | |
---|---|---|---|---|---|---|---|---|
W-MAKO-014 |
Objectives of general skills
- Communicate effectively. Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
- Present and structure data in a clear, precise, neutral, and non-oriented way.
- Present (orally and in writing) the results of an intervention (study, analysis, investigation, etc.) to adequately inform a target audience.
- Appropriately use presentation materials.
- Work collaboratively. Work effectively with different actors as part of a team or a network of professionals.
- Share knowledge and data to carry out a common project.
- Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
- Identify specialist networks, interact and collaborate with them, and research external expertise if necessary.
UE's Learning outcomes
<em>At the end of the course, the students will have a general approach of the internal and external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.
</em>
UE Content
Corporate communication:
Strategic elements
-brand image
-marketing plan
-internal and external communication
- (crisis communication and financial communication
Theoritical approach will be completed with a case study based on a real context
Prior experience
Not applicable
Term 1 for Integrated Assessment - type
- N/A
Term 1 for Integrated Assessment - comments
Not applicable
Term 2 for Integrated Assessment - type
- Presentation and works
- Written examination
Term 2 for Integrated Assessment - comments
Evaluation will rely on written exams and practical works + their oral presentation
Term 3 for Integrated Assessment - type
- N/A
Term 3 for Integrated Assessment - comments
Not applicable
Resit Assessment for IT - Term 1 (B1BA1) - type
- Written examination
Resit Assessment for IT - Term 1 (B1BA1) - Comments
Not applicable
Type of Teaching Activity/Activities
AA | |
---|---|
W-MAKO-014 |
Mode of delivery
AA | |
---|---|
W-MAKO-014 |
Required Reading
AA | |
---|---|
W-MAKO-014 |
Required Learning Resources/Tools
AA | |
---|---|
W-MAKO-014 |
Recommended Reading
AA | |
---|---|
W-MAKO-014 |
Recommended Learning Resources/Tools
AA | |
---|---|
W-MAKO-014 |
Other Recommended Reading
AA | |
---|---|
W-MAKO-014 |