| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UH-B3-SCHUMS-014-M | Compulsory UE | ARNONE Laurent | W727 - Marketing et Communication |
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 0 | 0 | 0 | 0 | 0 | 4 | 4 |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-002 | 100% |
Objectives of general skills
- Understand the fundamentals (theories and tools) in human and social sciences
- Identify and explain the basic theoretical trends in various fields of human sciences (law, economics, management, history, psychology, etc.) and their applications.
- Understand the fundamentals in the field of information-communication (Information-Communication option)
- Master the communication tools of an organisation and the professional techniques of journalism.
- Apply transferable skills, such as analysis and critical thinking, thoroughness, independence, and teamwork
- Produce an analysis independently and in collaboration with peers, while demonstrating thoroughness.
- Demonstrate a critical mind, ethical values and independent judgment issues of human and social sciences.
- Mobilise acquired knowledge and skills to develop learning strategies required at the chosen Master level.
UE's Learning outcomes
At the end of this course, the student will be able to understant the main concepts of marketing. The link with some present problems of marketing , the strategies of brands and products are approached by an introduction of examples and cases of companies.At the end of the course, the students must be able to build an analytical vision of the behaviours of the company on the markets and to interpret the actions marketing developed by these latest within the framework of the management of their brands and products
UE Content
I - Defining the marketing II - Understanding markets and consumersIII - Developping a strategyIV - Building the marketing offerV - Ditributing and promoting the offerVI - Managing the marketing mix
Prior experience
Not applicable
Term 1 for Integrated Assessment - type
- N/A
Term 2 for Integrated Assessment - type
- Presentation and works
- Written examination
Term 3 for Integrated Assessment - type
- Presentation and works
- Written examination
Resit Assessment for IT - Term 1 (B1BA1) - type
- N/A
Type of Teaching Activity/Activities
| AA | |
|---|---|
| W-MAKO-002 |
Mode of delivery
| AA | |
|---|---|
| W-MAKO-002 |
Required Reading
| AA | |
|---|---|
| W-MAKO-002 |
Required Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-002 |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-002 |
Recommended Learning Resources/Tools
| AA | |
|---|---|
| W-MAKO-002 |
Other Recommended Reading
| AA | |
|---|---|
| W-MAKO-002 |
Term 1 Assessment - type
| AA | |
|---|---|
| W-MAKO-002 |
Term 1 Assessment - comments
| AA | |
|---|---|
| W-MAKO-002 |
Resit Assessment - Term 1 (B1BA1) - type
| AA | |
|---|---|
| W-MAKO-002 |
Resit Assessment - Term 1 (B1BA1) - Comments
| AA | |
|---|---|
| W-MAKO-002 |
Term 2 Assessment - type
| AA | |
|---|---|
| W-MAKO-002 |
Term 2 Assessment - comments
| AA | |
|---|---|
| W-MAKO-002 |
Term 3 Assessment - type
| AA | |
|---|---|
| W-MAKO-002 |
Term 3 Assessment - comments
| AA | |
|---|---|
| W-MAKO-002 |