Objectives of general skills

• Understand the fundamentals in the field of information-communication (Information-Communication option)
• Master the communication tools of an organisation and the professional techniques of journalism.
• Develop a critical approach towards the main issues and outcomes in the field of information and communication.
• Analyse social messages, particularly media messages.
• Communicate in a clear, structured and justified manner on issues related to human and social sciences
• Develop and structure reasoning and arguments by mobilising concepts and methods specific to disciplines of human and social sciences.
• Communicate, both orally and in writing, on issues related to human and social sciences.
• Demonstrate analytical skills.
• Apply transferable skills, such as analysis and critical thinking, thoroughness, independence, and teamwork
• Produce an analysis independently and in collaboration with peers, while demonstrating thoroughness.
• Demonstrate a critical mind, ethical values and independent judgment issues of human and social sciences.
• Mobilise acquired knowledge and skills to develop learning strategies required at the chosen Master level.

UE's Learning outcomes

<em>At the end of the course, the students will have a general approach of the internal and external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy. 
</em>

UE Content

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-internal and external communication 
- (crisis communication and financial communication 
Theoritical approach will be completed with a case study based on a real context

Prior experience

Not applicable

Term 1 for Integrated Assessment - type

• N/A

Term 2 for Integrated Assessment - type

• Presentation and works
• Written examination

Term 3 for Integrated Assessment - type

• Written examination

Resit Assessment for IT - Term 1 (B1BA1) - type

• N/A