Objectives of Programme's Learning Outcomes

• Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
• Understand, synthesise and discuss complex information and texts on economics and management.
• Summarise the contributions of different sources to justify an opinion or decision
• Develop and structure reasoning by basing it on suitable scientific arguments

Learning Outcomes of UE

At the end of the course, the student will be able to master different tools of strategic analysis: PESTEL analysis, SWOT analysis, Porter's forces, business life cycle. Particular attention will be paid to the strategic architecture of companies and the different strategic areas of activity that make it up. Finally, the four classic generic strategies: volume, upward differentiation, downward differentiation and focus will be presented and developed through numerous case studies.

UE Content: description and pedagogical relevance

- Presentation of the FIAT company case;
- Introduction to corporate strategy;
- Presentation of the PESTEL, SWOT and Porter's five forces tools;
- Presentation of Porter's graph and analysis of the life cycle of a company's business;
- Presentation of the different strategic breakdowns of companies;
- Presentation of the four generic strategies that can be envisaged for each strategic business area;
- Case studies.
 

Prior Experience

Not applicable

Type(s) and mode(s) of Q1 UE assessment

• Written examination - Face-to-face

Q1 UE Assessment Comments

2 open questions (case studies) and 2 theoretical questions

Type(s) and mode(s) of Q1 UE resit assessment (BAB1)

• Written examination - Face-to-face

Q1 UE Resit Assessment Comments (BAB1)

Not applicable

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face

Q3 UE Assessment Comments

2 open questions (case studies) and 2 theoretical questions