Study programme 2023-2024 | Français | ||
Business strategy tools | |||
Programme component of Master's in Chemical Engineering ansd Materials Science (MONS) (day schedule) à la Faculty of Engineering |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|---|---|---|---|
UI-M2-IRCHIM-503-M | Optional UE | LECRON Fabian | F113 - Management de l'Innovation Technologique |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 42 | 18 | 0 | 0 | 0 | 5 | 5.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
I-MANA-031 | Financial Analysis and Cost Analysis | 24 | 0 | 0 | 0 | 0 | Q2 | 40.00% |
I-MANA-221 | Marketing and socio-ecological transition | 18 | 18 | 0 | 0 | 0 | Q2 | 60.00% |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
I-MANA-221
- Questionner le rôle du Marketing face aux enjeux de socio-écologiques (enjeux climatiques, transitions socio-écologiques,...)
- Comprendre les notions principales du Marketing stratégique et opérationnel et leurs outils
- Mobiliser et intégrer dans une démarche de Markting Durable
- Réaliser un plan Marketing
- Analyser un plan Marketing
- Mener une analyse réflexive profonde sur l'aspect "Marketing Durable"
I-MANA-031
- Evaluate the economic interest of an innovative project with uncertain cash flows,
- Understand some corporate financing options,
- Measure the expected profitability of a portfolio.
UE Content: description and pedagogical relevance
I-MANA-221
- Enjeux sociaux, enjeux écologiques, enjeux climatiques, enjeux de la biodiversité.
- Rôle du Marketing, Marketing durable, valeur étendue, triple valeur.
- Parties prenantes primaires et secondaires, internes et externes.
- Rôle des clients (décideurs, acheteurs, prescripteurs et utilisateurs), comportements des utilisateurs face aux pratiques durables, consumer values.
- Stratégie de Marketing Durable, engagement et raison d'être.
- Marketing stratégique : segmentation, ciblage, positionnement.
- Marketing opérationnel (4P): offre durable, distribution durable, prix durable, communiction durable.
I-MANA-031
- Advanced methods for measuring the profitability of an innovative project (decision tress, Monte Carlo simulation, etc.)
- Computing loan payments
- Valuing bonds
- Valuing stocks
- Introduction to portfolio management
Prior Experience
Not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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I-MANA-031 |
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I-MANA-221 |
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Mode of delivery
AA | Mode of delivery |
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I-MANA-031 |
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I-MANA-221 |
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Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
I-MANA-031 | Not applicable |
I-MANA-221 | Work materials (MOOC, pdf, ppt, Excell files) are given to students during the semester |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
I-MANA-031 | Not applicable |
I-MANA-221 | MARKETING MANAGEMENT; Kotler, Keller, Manceau; PEARSON 2015. Marketing Durable; S. Dekhili, A. Merle, A. Ochs; PEARSON 2021. |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
I-MANA-031 | Not applicable |
I-MANA-221 | Not applicable |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
---|---|
I-MANA-031 | Authorized |
I-MANA-221 | Authorized |
Term 2 Assessment - type
AA | Type(s) and mode(s) of Q2 assessment |
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I-MANA-031 |
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I-MANA-221 |
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Term 2 Assessment - comments
AA | Term 2 Assessment - comments |
---|---|
I-MANA-031 | Part of calculations will be done on a computer |
I-MANA-221 | The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%) |
Term 3 Assessment - type
AA | Type(s) and mode(s) of Q3 assessment |
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I-MANA-031 |
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I-MANA-221 |
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Term 3 Assessment - comments
AA | Term 3 Assessment - comments |
---|---|
I-MANA-031 | Part of calculations will be done on a computer |
I-MANA-221 | The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%) |