 | Study programme 2022-2023 | Français | |
 | International Marketing Management + cases | ||
Programme component of Graduate Certificate in International Management (MONS) (day schedule) à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-GESTIN-002-M | Compulsory UE | N. | SSERV - Aucun service |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Anglais | 20 | 22 | 0 | 0 | 0 | 6 | 6.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-048 | International Marketing Management + cases - AAEP | 20 | 12 | 0 | 0 | 0 | Q2 | |
| W-MAKO-049 | International Marketing Management + cases - AAEHP | 0 | 10 | 0 | 0 | 0 | Q2 |
| Programme component |
|---|
Learning Outcomes of UE
International Marketing : At the end of this course, students will be able to understand and apply the basis of marketing strategies at the international scale. The course covers the various variables of strategic and operational marketing and explains the specificities of their adaptation to the international context. Cultural influences will also be highlighted.
UE Content: description and pedagogical relevance
International Marketing Management
Prior Experience
This is an advanced course. Students should have attended a marketing course such as Fondements de Marketing/Principles of Marketing and have a sound understanding of the key principles of marketing.
Q1 UE Assessment Comments
See each course description for evaluation mode
Q1 UE Resit Assessment Comments (BAB1)
Not applicable
Q3 UE Assessment Comments
See each course description for evaluation mode
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-048 |
|
| W-MAKO-049 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-048 |
|
| W-MAKO-049 |
|
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-048 | Not applicable |
| W-MAKO-049 | Not applicable |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-048 | Not applicable |
| W-MAKO-049 | Not applicable |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-048 | Albaum G., Duerr E., International marketing and export management, sixth edition, Prentice Hall |
| W-MAKO-049 | Albaum G., Duerr E., International marketing and export management, sixth edition, Prentice Hall |