 | Study programme 2022-2023 | Français | |
| International Marketing Management + cases - AAEHP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-049 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 0 | 10 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
At the end of this course, students will be able to understand and apply the basics of marketing strategies at an international scale. The course covers the main dimensions of marketing and explains the factors which influence their implementation in an international context. The course gives a large space to presentations, illustrations, and discussions.
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Albaum G., Duerr E., International marketing and export management, sixth edition, Prentice Hall
Mode of delivery
- Face-to-face
Type of Teaching Activity/Activities
- Travaux pratiques
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)