 | Study programme 2022-2023 | Français | |
 | International Marketing Management + cases | ||
Programme component of Master's in Management (MONS) (day schedule) à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-M1-SCIGES-046-M | Compulsory UE | DEPRINCE Elodie | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Anglais | 20 | 22 | 0 | 0 | 0 | 6 | 6.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-048 | International Marketing Management + cases - AAEP | 20 | 12 | 0 | 0 | 0 | Q2 | |
| W-MAKO-049 | International Marketing Management + cases - AAEHP | 0 | 10 | 0 | 0 | 0 | Q2 |
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
NA
UE Content: description and pedagogical relevance
At the end of this course, students will be able to understand and apply the basics of marketing strategies at an international scale. The course covers the main dimensions of marketing and explains the factors which influence their implementation in an international context. The course gives a large space to presentations, illustrations, and discussions.
Prior Experience
Not applicable
Type(s) and mode(s) of Q2 UE assessment
- Written examination - Face-to-face
- Production (written work, report, essay, collection, product, etc.) - To be submitted in class
Q2 UE Assessment Comments
Written examination: 50%
Written reports and oral presentations:50%
Type(s) and mode(s) of Q3 UE assessment
- Written examination - Face-to-face
- Production (written work, report, essay, collection, product, etc.) - To be submitted in class
Q3 UE Assessment Comments
Written examination: 50%
Written reports and oral presentations:50%
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-048 |
|
| W-MAKO-049 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-048 |
|
| W-MAKO-049 |
|
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-048 | Not applicable |
| W-MAKO-049 | Not applicable |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-048 | Not applicable |
| W-MAKO-049 | Not applicable |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-048 | Albaum G., Duerr E., International marketing and export management, sixth edition, Prentice Hall |
| W-MAKO-049 | Albaum G., Duerr E., International marketing and export management, sixth edition, Prentice Hall |