Study programme 2022-2023 | Français | ||
Marketing Planning | |||
Programme component of Bachelor's (MONS) (day schedule) à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|---|---|---|---|
UW-B3-SGEGIG-020-M | Compulsory UE | ANDRE Jean-Jacques | W727 - Marketing et Communication |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Anglais | 20 | 10 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-012 | Marketing Planning - AAEP | 20 | 7 | 0 | 0 | 0 | Q2 | |
W-MAKO-016 | Marketing Planning - AAEHP | 0 | 3 | 0 | 0 | 0 | Q2 |
Programme component |
---|
Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
Segment a market, target, position a product, craft a Marketing plan
UE Content: description and pedagogical relevance
Theories : Corporate and Marketing strategies
Business case studiy : Cirque du Soleil in USA and Asia
Prior Experience
Economics
Accounting
Finance
Type(s) and mode(s) of Q2 UE assessment
Q2 UE Assessment Comments
A critical analysis of the Cirque du Soleil case study takes the shape of an oral presentation and a written report from each team of students. The grade for this team work represents 50% of the total grade of the module. The final MCQ represents the other half of the grade.
Type(s) and mode(s) of Q3 UE assessment
Q3 UE Assessment Comments
The case study will invite to make a strategic diagnosis and to elaborate a Marketing plan of the company.
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|---|
W-MAKO-012 |
|
W-MAKO-016 |
|
Mode of delivery
AA | Mode of delivery |
---|---|
W-MAKO-012 |
|
W-MAKO-016 |
|
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-012 | Armstrong, Kotler (2017), Principles of Marketing, Global Edition, Pearson Youngme Moon (2010), Different: Escaping the Competitive Herd, Crown Business |
W-MAKO-016 | Armstrong, Kotler (2017), Principles of Marketing, Global Edition, Pearson Youngme Moon (2010), Different: Escaping the Competitive Herd, Crown Business |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-012 | Magretta Joan (2012), Understanding Michael Porter: The Essential Guide to Competition and Strategy, Boston, Massachusetts, HBR Press Chan Kim W., Mauborgne R., (2005) Blue Ocean Strategy: From Theory to Practice, Berkeley, California, California Management Review |
W-MAKO-016 | Magretta Joan (2012), Understanding Michael Porter: The Essential Guide to Competition and Strategy, Boston, Massachusetts, HBR Press Chan Kim W., Mauborgne R., (2005) Blue Ocean Strategy: From Theory to Practice, Berkeley, California, California Management Review |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-012 | Chan Kim W., Mauborgne R., (2008) Even a Clown Can Do It: Cirque du Soleil Recreates Entertainment, Fontainebleau, France, INSEAD The Business School for the World Quelch John A., (2010) Google in China, Boston, Massachusetts, Harvard Business School |
W-MAKO-016 | Chan Kim W., Mauborgne R., (2008) Even a Clown Can Do It: Cirque du Soleil Recreates Entertainment, Fontainebleau, France, INSEAD The Business School for the World Quelch John A., (2010) Google in China, Boston, Massachusetts, Harvard Business School |