Study programme 2022-2023 | Français | ||
Marketing Planning - AAEHP | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
---|---|---|---|---|
W-MAKO-016 |
|
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Anglais | Anglais | 0 | 3 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
Theories : Corporate and Marketing strategies
Business case studies : Cirque du Soleil in USA and Asia
Required Learning Resources/Tools
Armstrong, Kotler (2017), Principles of Marketing, Global Edition, Pearson
Youngme Moon (2010), Different: Escaping the Competitive Herd, Crown Business
Recommended Learning Resources/Tools
Magretta Joan (2012), Understanding Michael Porter: The Essential Guide to Competition and Strategy, Boston, Massachusetts, HBR Press
Chan Kim W., Mauborgne R., (2005) Blue Ocean Strategy: From Theory to Practice, Berkeley, California, California Management Review
Other Recommended Reading
Chan Kim W., Mauborgne R., (2008) Even a Clown Can Do It: Cirque du Soleil Recreates Entertainment, Fontainebleau, France, INSEAD The Business School for the World
Quelch John A., (2010) Google in China, Boston, Massachusetts, Harvard Business School
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)