Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|
UW-B3-SCGEST-029-C | Compulsory UE | SCOUBEAU Chantal | W727 - Marketing et Communication | |
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|
| Français | 18 | 12 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
Integrated test : there will be no assessment for each AA but a single assessment for the UE.
Objectives of Programme's Learning Outcomes
- Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
- Develop and structure reasoning by basing it on suitable scientific arguments
- Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
- Give a critique and argue a point of view as part of a scientific approach
- Mobilise communication skills in two languages other than French, both orally and in writing, as a presentation of an argument or piece of research in accordance with scientific ethics.
- Understand, synthesise and discuss complex information and texts, expressed in English and at least one other language.
- Communicate in a clear and structured manner on issues of economics and management
- Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
- Demonstrate working and analytical rigour.
- Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
- Develop their scientific curiosity and open-mindedness
- Demonstrate self-awareness, assess themself, and adapt.
- Actively master a knowledge base in human, legal and social sciences, essential for analysing problems in management.
- Understand extensive problems in certain areas of management.
- Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
- Understand, synthesise and discuss complex information and texts on economics and management.
- Summarise the contributions of different sources to justify an opinion or decision
- Develop and structure reasoning by basing it on suitable scientific arguments
- Actively master the fundamental concepts and models of economic sciences and management sciences
- Understand how organisations and markets work
- Understand the methods and tools adapted to the field of economics and management
- Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
- Give a critique and argue a point of view as part of a scientific approach
- Mobilise communication skills in two languages other than French, both orally and in writing, as a presentation of an argument or piece of research in accordance with scientific ethics.
- Understand, synthesise and discuss complex information and texts, expressed in English and at least one other language.
- Communicate in a clear and structured manner on issues of economics and management
- Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
- Critically compare knowledge acquired to real situations.
- Develop and structure reasoning by basing it on suitable scientific arguments
- Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
- Demonstrate working and analytical rigour.
- Be rigorous and independent in learning, particularly through adequate planning of activities to be undertaken in order to best utilise the time available.
- Develop their scientific curiosity and open-mindedness
- Demonstrate self-awareness, assess themself, and adapt.
Learning Outcomes of UE
At the end of this class students should be able to understand what is marketing (strategic and operational point of view). Important concepts as segmentation, targeting and positioning are related to the marketing mix (4 P )
UE Content: description and pedagogical relevance
- definition of marketing
- Main dimensions (strategic and operational)
- 4 P
The learning activities are complementary and only differ regarding the modalities
Prior Experience
Not applicable
Type(s) and mode(s) of Q2 UE assessment
- Written examination - Face-to-face
- Oral examination - Face-to-face
- Graded assignment(s) - Face-to-face
- Practical exam - Remote
Q2 UE Assessment Comments
A written or oral examination will be proposed regarding the situation and the number of students. It will be completed by a work (or works) valorised for 30% of the course
Type(s) and mode(s) of Q3 UE assessment
- Written examination - Face-to-face
- Oral examination - Face-to-face
- Graded assignment(s) - Face-to-face
- Practical exam - Remote
Q3 UE Assessment Comments
A written or oral examination will be proposed regarding the situation and the number of students.
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|
W-MAKO-034 | - Cours magistraux
- Travaux pratiques
- Etudes de cas
|
W-MAKO-035 | - Travaux pratiques
- Etudes de cas
|
Mode of delivery
AA | Mode of delivery |
---|
W-MAKO-034 | |
W-MAKO-035 | |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|
W-MAKO-034 | Not applicable |
W-MAKO-035 | Not applicable |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|
W-MAKO-034 | Principes de marketing - P KOTLER - 14ème Edition - Editions Pearson - 2019
Marketing Management - P KOTLER, K. KELLER, D. MANCEAU - 16ème édition - Editions Pearson - 2019 |
W-MAKO-035 | Principes de marketing - P KOTLER - 14ème Edition - Editions Pearson - 2019
Marketing Management - P KOTLER, K. KELLER, D. MANCEAU - 16ème édition - Editions Pearson - 2019 |
Other Recommended Reading
AA | Other Recommended Reading |
---|
W-MAKO-034 | Not applicable |
W-MAKO-035 | Not applicable |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term