Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|
UW-B3-SCGEST-020-C | Compulsory UE | SCOUBEAU Chantal | W727 - Marketing et Communication | |
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|
| Français | 2 | 28 | 0 | 0 | 0 | 3 | 3.00 | Full academic year |
Overall mark : the assessments of each AA result in an overall mark for the UE.
Objectives of Programme's Learning Outcomes
- Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
- Develop and structure reasoning by basing it on suitable scientific arguments
- Actively master the fundamental concepts and models of economic sciences and management sciences
- Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
- Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
- Conduct relevant research from scientific literature and select appropriate elements with respect to a particular research topic.
- Mobilise communication skills in two languages other than French, both orally and in writing, as a presentation of an argument or piece of research in accordance with scientific ethics.
- Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
- Demonstrate working and analytical rigour.
- Develop their scientific curiosity and open-mindedness
- Demonstrate self-awareness, assess themself, and adapt.
- Actively master a knowledge base in human, legal and social sciences, essential for analysing problems in management.
- Understand the implications of different human sciences on the way organisations and markets work.
- Implement an academic view on knowledge, particularly through the mastery of methods and literature research tools.
- Summarise the contributions of different sources to justify an opinion or decision
- Actively master the fundamental concepts and models of economic sciences and management sciences
- Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
- Understand how organisations and markets work
- Understand the methods and tools adapted to the field of economics and management
- Acquire basic methodological tools necessary for scientific inquiry in the field of economics and management.
- Conduct relevant research from scientific literature and select appropriate elements with respect to a particular research topic.
- Mobilise communication skills in two languages other than French, both orally and in writing, as a presentation of an argument or piece of research in accordance with scientific ethics.
- Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
- Critically compare knowledge acquired to real situations.
- Identify and explain the concepts, principles and models of fundamental theoretical trends in economic sciences and management sciences and their applications.
- Develop and structure reasoning by basing it on suitable scientific arguments
- Demonstrate an acute sense of analysis, criticism and ethics in relation to various issues in economics and management.
- Demonstrate working and analytical rigour.
- Develop their scientific curiosity and open-mindedness
- Demonstrate self-awareness, assess themself, and adapt.
Learning Outcomes of UE
At the end of this cours, the student will be able to understand a firm organisation through the visit of plants, to make the link with its various courses and to consider the impact of the reality (market).
UE Content: description and pedagogical relevance
visits of companies
preparations/presentations
the learning activities are complementary and only differ regarding the modalities
Prior Experience
Not applicable
Type(s) and mode(s) of Q1 UE assessment
Q1 UE Assessment Comments
not applicable
Method of calculating the overall mark for the Q1 UE assessment
not applicable
Type(s) and mode(s) of Q1 UE resit assessment (BAB1)
Q1 UE Resit Assessment Comments (BAB1)
pas applicable
Method of calculating the overall mark for the Q1 UE resit assessment
not applicable
Type(s) and mode(s) of Q2 UE assessment
Q2 UE Assessment Comments
visit reports and presentations
it s obliged to be present at the visits
Method of calculating the overall mark for the Q2 UE assessment
100 % presentation and works
Type(s) and mode(s) of Q3 UE assessment
Q3 UE Assessment Comments
no second session
Method of calculating the overall mark for the Q3 UE assessment
not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|
W-MAKO-038 | |
W-MAKO-039 | |
Mode of delivery
AA | Mode of delivery |
---|
W-MAKO-038 | |
W-MAKO-039 | |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|
W-MAKO-038 | Not applicable |
W-MAKO-039 | Not applicable |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|
W-MAKO-038 | Not applicable |
W-MAKO-039 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|
W-MAKO-038 | Not applicable |
W-MAKO-039 | Not applicable |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term