Objectives of Programme's Learning Outcomes

• Implement an engineering approach dealing with a set problem taking into account technical, economic and environmental constraints
• Design, evaluate and optimise solutions addressing the problem
• Implement a chosen solution in the form of a drawing, a schema, a plan, a model, a prototype, software and/or digital model
• Communicate the approach, results and prospects to a client or a board
• Identify and acquire the information and skills needed to solve the problem
• Understand the theoretical and methodological fundamentals in science and engineering to solve problems involving these disciplines
• Identify, describe and explain the basic principles of engineering particularly in their specialising field
• Select and rigorously apply knowledge, tools and methods in sciences and engineering to solve problems involving these disciplines
• Understand the fundamentals of project management to carry out a set project, individually or as part of a team
• Adapt the approach and achievements taking into account the feedback received
• Respect deadlines and timescales
• Collaborate, work in a team
• Interact effectively with other students to carry out collaborative projects.
• Analyse personal performance within a group
• Identify and appropriately implement the different ways of working in a group
• Communicate in a structured way - both orally and in writing, in French and English - giving clear, accurate, reasoned information
• Argue to and persuade customers, teachers and a board both orally and in writing
• Demonstrate thoroughness and independence throughout their studies
• Demonstrate self-awareness, asses themself, and develop appropriate learning strategies.
• Learn to use various resources made available to inform and train independently

Learning Outcomes of UE

Connaître et comprendre les notions principales du Marketing stratégique et opérationnel, appliqué au cas d'un développement/d'une structure durable.
Réaliser un plan Marketing
Analyser un plan Marketing 
Prendre du recul et mener une analyse réflexive profonde sur l'aspect "Marketing Durable" du marketing


 

UE Content: description and pedagogical relevance

Rôle des différents intervenants (décideurs, acheteurs, prescripteurs et utilisateurs).
Retour sur les notions classiques de marketing stratégique comme la segmentation, le ciblage, le positionnement, et le principe du marketing opérationnel ou marketing mix (4P) dans leur version traditionnelle.
Développement de l'approche et des notions liées au marketing durable de manière trasnversale

Prior Experience

Not applicable