 | Study programme 2022-2023 | Français | |
| Marketing Planning - AAEHP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-011 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 0 | 3 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
- Market planning
- Market researches
- segmentation
- targeting
- positionning
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
/
Other Recommended Reading
Marketing Management, Philip Kotler, Kevin Keller, Aurélie Hemonnet, Delphine Manceau, Pearson, 16edt, 2019;
Etude marketing, Naresh Malhotra, Pearson, 6edt, 2014;
Etudes et analyses marketing,Sandrine Macé, Alvin C. Burns, Ann Veeck, Ronald F. Bush, Sandrine Macé, 8edt, 2018
Mode of delivery
- Face-to-face
Type of Teaching Activity/Activities
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term