 | Study programme 2021-2022 | Français | |
 | Luxury Marketing | ||
Programme component of Master's in Business Engineering à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-M2-IGGEST-111-M | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Anglais | 15 | 6 | 0 | 0 | 0 | 4 | 4.00 | 1st term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-058 | Luxury Marketing - AAEP | 15 | 0 | 0 | 0 | 0 | Q1 | |
| W-MAKO-059 | Luxury Marketing - AAEHP | 0 | 6 | 0 | 0 | 0 | Q1 |
Integrated test : there will be no assessment for each AA but a single assessment for the UE.
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-058 |
|
| W-MAKO-059 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-058 |
|
| W-MAKO-059 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-058 | |
| W-MAKO-059 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-058 | presentation slides |
| W-MAKO-059 | presentation slides |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-058 | |
| W-MAKO-059 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-058 | The Luxury Strategy (Kapferer et Bastien) |
| W-MAKO-059 | The Luxury Strategy (Kapferer et Bastien) |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-058 | Not applicable |
| W-MAKO-059 | Not applicable |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term