Study programme 2021-2022 | Français | ||
Luxury Marketing - AAEHP | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
---|---|---|---|---|
W-MAKO-059 |
|
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Anglais | Anglais | 0 | 6 | 0 | 0 | 0 | Q1 |
Content of Learning Activity
—Introduction
—Profusion leading to confusion
—Multiple approaches to the concept of luxury
—Towards a definition of luxury
—Branding principles in the luxury industry
—Luxury in digital era - Debate and Presentation of a recent research
—Luxury Distribution
—Luxury Brand Communication
Required Learning Resources/Tools
presentation slides
Recommended Learning Resources/Tools
The Luxury Strategy (Kapferer et Bastien)
Other Recommended Reading
Not applicable
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)