Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Assimilate the components of the social and economic environment of a company.
• Communicate and interact in a clear and structured manner, orally and in writing in two other language other than French, on issues, analyses and projects.
• Demonstrate an open mind and adaption.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Monitor knowledge and methodological approaches in order to evolve their thinking and practice.

Learning Outcomes of UE

At the end of the instruction students will be able to analyse and implement a marketing strategy for luxury brands. The learning will be done through business cases, case study and academic literature.

Content of UE

Luxury Marketing

Prior Experience

Basic Marketing

Type of Assessment for UE in Q1

• Presentation and/or works
• Oral examination
• Graded tests

Q1 UE Assessment Comments

The evaluation will rely on individual or group work and their presentation and also on case studies.
(Oral examination will be organised if requested)

Type of Assessment for UE in Q3

• Oral examination

Q3 UE Assessment Comments

Oral examination will be about work done during the semester - Students who have not presented work during year wil not access second session

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

not applicable