Study programme 2021-2022 | Français | ||
Marketing Strategies and Policies | |||
Programme component of Master's in Management (Charleroi (Hor. décalé)) à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|---|---|---|---|
UW-M1-SCGEMS-018-C | Compulsory UE | SCOUBEAU Chantal | W727 - Marketing et Communication |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 18 | 12 | 0 | 0 | 0 | 6 | 6.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-027 | Marketing Strategies and Policies | 18 | 0 | 0 | 0 | 0 | Q2 | |
W-MAKO-043 | Marketing Strategies and Policies - AAEHP | 0 | 12 | 0 | 0 | 0 | Q2 |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, etc.)
Content of UE
- Introduction to industrial marketing
- Services Marketing
Prior Experience
basic marketing class
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
oral or written examination regarding the number of students and the sanitary situation
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
oral or written examination regarding the number of students and the sanitary situation
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|---|
W-MAKO-027 |
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W-MAKO-043 |
|
Mode of delivery
AA | Mode of delivery |
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W-MAKO-027 |
|
W-MAKO-043 |
|
Required Reading
AA | |
---|---|
W-MAKO-027 | |
W-MAKO-043 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-027 | not applicable |
W-MAKO-043 | not applicable |
Recommended Reading
AA | |
---|---|
W-MAKO-027 | |
W-MAKO-043 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-027 | Kotler, Keller, Manceau - 2015 - Marketing management - Pearson Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson LOVELOCK; Marketing des services - pearson |
W-MAKO-043 | Kotler, Keller, Manceau - 2015 - Marketing management - Pearson Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson LOVELOCK; Marketing des services - pearson |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-027 | Not applicable |
W-MAKO-043 | Not applicable |