Study programme 2021-2022 | Français | ||
Marketing Strategies and Policies | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
---|---|---|---|---|
W-MAKO-027 |
|
|
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
---|---|---|---|---|---|---|---|
Français | Français | 18 | 0 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
- Introduction to industrial marketing
- Services Marketing
Required Learning Resources/Tools
not applicable
Recommended Learning Resources/Tools
Kotler, Keller, Manceau - 2015 - Marketing management - Pearson
Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson
LOVELOCK; Marketing des services - pearson
Other Recommended Reading
Not applicable
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)