Study programme 2021-2022 | Français | ||
Advanced Marketing | |||
Programme component of Master's in Business Engineering à la Warocqué School of Business and Economics |
Code | Type | Head of UE | Department’s contact details | Teacher(s) |
---|---|---|---|---|
UW-M1-IGGEST-061-M | Compulsory UE | SCOUBEAU Chantal | W727 - Marketing et Communication |
|
Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 9 | 12 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
---|---|---|---|---|---|---|---|---|
W-MAKO-052 | Advanced Marketing - AAEP | 9 | 4 | 0 | 0 | 0 | Q2 | |
W-MAKO-053 | Advanced Marketing - AAEHP | 0 | 8 | 0 | 0 | 0 | Q2 |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
At the end of this course, students will have studied marketing in the particular field of services. They will be able to propose strategic and operational approaches in that field taking into account its pecificities.
Content of UE
- Services sector
- Definition of the service
- a specific marketing
- place of the client
- strategic aspects
- operational aspects
Prior Experience
first courses of marketing
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
oral examination or written exam regarding the number of students and the health situation
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
oral examination or written exam regarding the number of students and the health situation
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
---|---|
W-MAKO-052 |
|
W-MAKO-053 |
|
Mode of delivery
AA | Mode of delivery |
---|---|
W-MAKO-052 |
|
W-MAKO-053 |
|
Required Reading
AA | |
---|---|
W-MAKO-052 | |
W-MAKO-053 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
---|---|
W-MAKO-052 | Not applicable |
W-MAKO-053 | Not applicable |
Recommended Reading
AA | |
---|---|
W-MAKO-052 | |
W-MAKO-053 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
---|---|
W-MAKO-052 | Not applicable |
W-MAKO-053 | Not applicable |
Other Recommended Reading
AA | Other Recommended Reading |
---|---|
W-MAKO-052 | Marketing des services - Lovelock C - 2014 - Pearson Marketing des services - Gabriel - 2014 - Dunod Marketing des services: Un manuel sur le marketing des services - Arasu - 2020 - Editions notre savoir |
W-MAKO-053 | Marketing des services - Lovelock C - 2014 - Pearson Marketing des services - Gabriel - 2014 - Dunod Marketing des services: Un manuel sur le marketing des services - Arasu - 2020 - Editions notre savoir |