 | Study programme 2021-2022 | Français | |
| Advanced Marketing - AAEP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-052 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 9 | 4 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
- Services sector
- Definition of the service
- a specific marketing
- place of the client
- strategic aspects
- operational aspects
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Marketing des services - Lovelock C - 2014 - Pearson
Marketing des services - Gabriel - 2014 - Dunod
Marketing des services: Un manuel sur le marketing des services - Arasu - 2020 - Editions notre savoir
Mode of delivery
- Mixed
Type of Teaching Activity/Activities
- Cours magistraux
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term