Study programme 2021-2022Français
Corporate Communication
Programme component of Master's in Biology of Organisms and Ecology : Specialist Focus on Eco-Consultancy Careers à la Faculty of Science

CodeTypeHead of UE Department’s
contact details
Teacher(s)
US-M2-BIOEFS-022-MOptional UEGEERTS AngyW727 - Marketing et Communication
  • GEERTS Angy

Language
of instruction
Language
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
Français202200033.001st term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-050Corporate Communication - AAEP204000Q1
W-MAKO-051Corporate Communication - AAEHP018000Q1

Integrated test : there will be no assessment for each AA but a single assessment for the UE.
Programme component

Objectives of Programme's Learning Outcomes

  • Conduct extensive research and development projects related to biological sciences, in the biology of organisms and ecology.
    • Show initiative and be able to work independently and in teams.
  • Master communication techniques.
    • Communicate, both orally and in writing, their findings, original proposals, knowledge and underlying principles, in a clear, structured and justified manner.
    • Adapt their communication to a variety of audiences.
  • Develop and integrate a high degree of autonomy.
    • Aquire new knowledge independently.
  • Conduct extensive research and development projects related to biological sciences, in the biology of organisms and ecology.
    • Show initiative and be able to work independently and in teams.
  • Master communication techniques.
    • Communicate, both orally and in writing, their findings, original proposals, knowledge and underlying principles, in a clear, structured and justified manner.
    • Adapt their communication to a variety of audiences.
    • Master the techniques of written and oral scientific communication in both French and English.
  • Develop and integrate a high degree of autonomy.
    • Aquire new knowledge independently.
    • Pursue further training and develop new skills independently.
    • Develop and integrate a high degree of autonomy to evolve in new contexts.
  • Apply scientific methodology.
    • Critically reflect on the impact of their discipline in general, and on the contribution to projects.
    • Demonstrate thoroughness, independence, creativity, intellectual honesty, and ethical values.
  • Animal testing.
    • Have acquired the legal training in management to use laboratory animals.

Learning Outcomes of UE

  At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.   

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q1

  • Presentation and/or works
  • Oral examination
  • Written examination

Q1 UE Assessment Comments

Examination will also be about group work done during first session
Oral or written examination regarding the number of students and the sanitary situation

Type of Assessment for UE in Q2

  • Presentation and/or works
  • Oral Examination
  • Written examination

Q2 UE Assessment Comments

Evaluation will rely on written/oral exams and practical work + oral presentation

Oral or written examination regarding the number of students and the sanitary situations 

Type of Assessment for UE in Q3

  • Presentation and/or works
  • Oral examination
  • Written examination

Q3 UE Assessment Comments

Examination will also be about group work done during Q2
Oral or written examination regarding the number of students and the sanitary situation

Type of Resit Assessment for UE in Q1 (BAB1)

  • N/A

Q1 UE Resit Assessment Comments (BAB1)

not applicable

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
W-MAKO-050
  • Cours magistraux
  • Conférences
  • Exercices de création et recherche en atelier
  • Etudes de cas
W-MAKO-051
  • Travaux pratiques
  • Etudes de cas

Mode of delivery

AAMode of delivery
W-MAKO-050
  • Face to face
W-MAKO-051
  • Face to face

Required Reading

AA
W-MAKO-050
W-MAKO-051

Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-050Corporate Communication - Presentation slides - A.Geerts - Available on Moodle
W-MAKO-051Corporate Communication - Presentation slides - A.Geerts - Available on Moodle

Recommended Reading

AA
W-MAKO-050
W-MAKO-051

Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-050Not applicable
W-MAKO-051Not applicable

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-050Pentacom - Malaval & Decaudin - Pearson Edition - 2012
marketing managment - Kotler, Keller et manceau - Pearson Education - 2012 
various articles (depending of the events)
W-MAKO-051Pentacom - Malaval & Decaudin - Pearson Edition - 2012
marketing managment - Kotler, Keller et manceau - Pearson Education - 2012 
various articles (depending of the events)
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
Date de dernière mise à jour de la fiche ECTS par l'enseignant : 15/05/2021
Date de dernière génération automatique de la page : 06/05/2022
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