Study programme 2021-2022Français
Corporate Communication - AAEHP
Learning Activity
CodeLecturer(s)Associate Lecturer(s)Subsitute Lecturer(s) et other(s)Establishment
W-MAKO-051
  • GEERTS Angy
      • UMONS
      Language
      of instruction      		Language
      of assessment      		 HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term
      FrançaisFrançais018000Q1


      Content of Learning Activity

      Corporate communication:
      Strategic elements
      -brand image 
      -marketing plan
      -external communication 
      - Media Strategy
      Theoritical approach will be completed with a case study based on a real context  

      Required Learning Resources/Tools

      Corporate Communication - Presentation slides - A.Geerts - Available on Moodle

      Recommended Learning Resources/Tools

      Not applicable

      Other Recommended Reading

      Pentacom - Malaval & Decaudin - Pearson Edition - 2012
      marketing managment - Kotler, Keller et manceau - Pearson Education - 2012 
      various articles (depending of the events)

      Mode of delivery

      • Face to face

      Type of Teaching Activity/Activities

      • Travaux pratiques
      • Etudes de cas

      Evaluations

      The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)

      (*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
      More information on Higher Education Structure (’Paysage’ Decree)
      Date de dernière mise à jour de la fiche ECTS par l'enseignant : 04/05/2021
      Date de dernière génération automatique de la page : 06/05/2022
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      Tél: +32 (0)65 373111
      Courriel: info.mons@umons.ac.be