Objectives of Programme's Learning Outcomes

• Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present the results of a diagnostic evaluation (orally and in writing) and inform various representatives.
• Present research results (orally and in writing).
• Appropriately use presentation materials.
• Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify professional networks, interact and collaborate with them, and research external expertise if necessary.
• Analyse a situation (individually or collectively) in reference to relevant theories and methodological approaches within psychology.
• Master and appropriately mobilise knowledge and methodological approaches to understand and explain the normal/atypical/pathological functioning of individuals, groups or organisations.
• Analyse and model a situation (individually or collectively) by critically selecting theories and methodological approaches.
• Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present the results of a diagnostic evaluation (orally and in writing) and inform various representatives.
• Write a report arguing over an intervention (including evaluation).
• Present research results (orally and in writing).
• Appropriately use presentation materials.
• Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify professional networks interact and collaborate with them, and research external expertise if necessary.
• Act ethically and professionally.
• Adopt professional attitudes (think critically, avoid prejudices, respect professional confidentiality, etc.).
• If necessary, appeal to peers or other professionals of other disciplines or expertise.
• Master scientific research methods in psychology.
• Collect data and analyse it qualitatively and quantitatively.

Learning Outcomes of UE

  At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.   

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• Presentation and/or works
• Oral examination
• Written examination

Q1 UE Assessment Comments

The evaluation will rely on a oral or written exam depending on the number of students and the sanitary situation as well as on a group work on which students will work during the whole semester

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

Evaluation will rely on written/oral exams and practical work + oral presentation

Oral or written examination regarding the number of students and the sanitary situations 

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination
• Written examination

Q3 UE Assessment Comments

Examination will also be about group work done during Q2
Oral or written examination regarding the number of students and the sanitary situation

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

not applicable