Objectives of Programme's Learning Outcomes

• Communicate effectively. Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present (orally and in writing) the results of an intervention (study, analysis, investigation, etc.) to adequately inform a target audience.
• Write a well-justified report about an intervention in a situation of linguistic nature.
• Appropriately use presentation materials.
• Critical Analysis of Discourse : adopt a specialist approach. Master the concepts, techniques, methods, and devices specific to Critical Analysis of Discourse.
• Master and appropriately apply argumentation techniques, not only to argue correctly, effectively and appropriately, but also to be able to identify the main argumentation errors and manipulation strategies that reinforce them and the intended or caused effects.

Learning Outcomes of UE

  At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.   

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q1

• Presentation and/or works
• Oral examination
• Written examination

Q1 UE Assessment Comments

Examination will also be about group work done during first session
Oral or written examination regarding the number of students and the sanitary situation

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

Evaluation will rely on written/oral exams and practical work + oral presentation

Oral or written examination regarding the number of students and the sanitary situations 

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination
• Written examination

Q3 UE Assessment Comments

Examination will also be about group work done during Q2
Oral or written examination regarding the number of students and the sanitary situation

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

not applicable