Objectives of Programme's Learning Outcomes

• Imagine, design, develop, and implement conceptual models and computer solutions to address complex problems including decision-making, optimisation, management and production as part of a business innovation approach by integrating changing needs, contexts and issues (technical, economic, societal, ethical and environmental).
• On the basis of modelling, design a system or a strategy addressing the problem raised; evaluate them in light of various parameters of the specifications.
• Deliver a solution selected in the form of diagrams, graphs, prototypes, software and/or digital models.
• Evaluate the approach and results for their adaptation (modularity, optimisation, quality, robustness, reliability, upgradeability, etc.).
• Mobilise a structured set of scientific knowledge and skills and specialised techniques in order to carry out computer and management engineering missions, using their expertise and adaptability.
• Master and appropriately mobilise knowledge, models, methods and techniques specific to computer management engineering.
• Analyse and model an innovative IT solution or a business strategy by critically selecting theories and methodological approaches (modelling, optimisation, algorithms, calculations), and taking into account multidisciplinary aspects.
• Assess the validity of models and results in view of the state of science and characteristics of the problem.
• Plan, manage and lead projects in view of their objectives, resources and constraints, ensuring the quality of activities and deliverables.
• Respect deadlines and timescales
• Work effectively in teams, develop leadership, and make decisions in multidisciplinary, multicultural and international contexts.
• Interact effectively with others to carry out common projects in various contexts (multidisciplinary, multicultural, and international).
• Contribute to the management and coordination of a team that may be composed of people of different levels and disciplines.
• Communicate and exchange information in a structured way - orally, graphically and in writing, in French and in one or more other languages - scientifically, culturally, technically and interpersonally, by adapting to the intended purpose and the relevant public.
• Argue to and persuade customers, teachers and boards, both orally and in writing.
• Adopt a professional and responsible approach, showing an open and critical mind in an independent professional development process.
• Analyse their personal functioning and adapt their professional attitudes.

Learning Outcomes of UE

Pour I-MANA-221
Savoir vendre un produit ou un service innovant à un client potentiel. Expérimenter la vente d'une innovation. 
Comprendre les notions principales du Marketing stratégique et opérationnel, y compris le marketing digital.
Réaliser un plan Marketing .
Analyser un plan Marketing 
I-MANA-222
À l'issue de cet enseignement, l'étudiant sera capable d'extraire des nouvelles connaissances à partir des données d'une entreprise pour résoudre des problèmes complexes et prendre de meilleures décisions plus rapidement. En outre, l'étudiant sera capable d'évaluer la pertinence business de l'exploitation de ces nouvelles connaissances et de définir et de mesurer la valeur créée.

Content of UE

Pour I-MANA-221
Présentation du contexte de l'innovation (développement de nouveaux produits) et lien avec le marketing BtoB et BtoC. Développement de la notion du marketing industriel (BtoB), de ses caractéristiques, de ses domaines d'activités. Focalisation sur la notion d'achat BtoB et plus spécifiquement les centres d'achat avec ses différents intervenants (décideurs, acheteurs, prescripteurs et utilisateurs). Retour sur les notions classiques de marketing stratégique comme la segmentation, le ciblage, le positionnement, et le principe du marketing opérationnel ou marketing mix (4P) dans leur version traditionnelle. Développement de l'approche et des notions liées au marketing digital.

Pour I-MANA-222
Le cours abordera trois types de questions concernant des problèmes d'entreprise :
Descriptive analytics : Que s'est-il passé ?
Predictive analytics : Que va-t-il se passer ?
Prescriptive analytics : Que devrions-nous faire ?

Prior Experience

Pour I-MANA-222
Compétences en Data Mining

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination
• Practical test
• Graded tests
• eTest

Method of calculating the overall mark for the Q2 UE assessment

Final UE quotation : if the student has a quotation equal or under 7/20 for one of the AAs constituting  the UE, the final UE quotation will be equal to the lowest quotation obtained. Otherwise, the final UE quotation will be established proportionally to the AA's corresponding credits.

Q2 UE Assessment Comments

The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%)

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination
• Written examination
• Practical Test
• Graded tests
• eTest

Method of calculating the overall mark for the Q3 UE assessment

Final UE quotation : if the student has a quotation equal or under 7/20 for one of the AAs constituting  the UE, the final UE quotation will be equal to the lowest quotation obtained. Otherwise, the final UE quotation will be established proportionally to the AA's corresponding credits.

Q3 UE Assessment Comments

The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%)