 | Study programme 2020-2021 | Français | |
 | Marketing 2 | ||
Programme component of Master's in Management à la Warocqué School of Business and Economics |
| Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3 |
|---|
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-MM-SCGEST-017-M | Optional UE | ANDRE Jean-Jacques | W727 - Marketing et Communication |
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| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Anglais | 20 | 10 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-012 | Marketing Planning - AAEP | 20 | 7 | 0 | 0 | 0 | Q2 | |
| W-MAKO-016 | Marketing Planning - AAEHP | 0 | 3 | 0 | 0 | 0 | Q2 |
| Programme component |
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Objectives of Programme's Learning Outcomes
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-012 |
|
| W-MAKO-016 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-012 |
|
| W-MAKO-016 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-012 | |
| W-MAKO-016 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-012 | Armstrong, Kotler (2017), Principles of Marketing, Global Edition, Pearson Youngme Moon (2010), Different: Escaping the Competitive Herd, Crown Business |
| W-MAKO-016 | Armstrong, Kotler (2017), Principles of Marketing, Global Edition, Pearson Youngme Moon (2010), Different: Escaping the Competitive Herd, Crown Business |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-012 | |
| W-MAKO-016 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-012 | Magretta Joan (2012), Understanding Michael Porter: The Essential Guide to Competition and Strategy, Boston, Massachusetts, HBR Press Chan Kim W., Mauborgne R., (2005) Blue Ocean Strategy: From Theory to Practice, Berkeley, California, California Management Review |
| W-MAKO-016 | Magretta Joan (2012), Understanding Michael Porter: The Essential Guide to Competition and Strategy, Boston, Massachusetts, HBR Press Chan Kim W., Mauborgne R., (2005) Blue Ocean Strategy: From Theory to Practice, Berkeley, California, California Management Review |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-012 | Chan Kim W., Mauborgne R., (2008) Even a Clown Can Do It: Cirque du Soleil Recreates Entertainment, Fontainebleau, France, INSEAD The Business School for the World Quelch John A., (2010) Google in China, Boston, Massachusetts, Harvard Business School |
| W-MAKO-016 | Chan Kim W., Mauborgne R., (2008) Even a Clown Can Do It: Cirque du Soleil Recreates Entertainment, Fontainebleau, France, INSEAD The Business School for the World Quelch John A., (2010) Google in China, Boston, Massachusetts, Harvard Business School |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term