Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Plan activities so as to best utilise the time available.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Understand interactions between companies and their socio-economic environments.
• Assimilate the components of the social and economic environment of a company.
• Mobilise the methods and management support tools in changing contexts.

Learning Outcomes of UE

study the marketing project of a business organization and craft a market research project, collect and analyze secondary market datat; craft and manage tools for the collection of primary data through qualitative and quantitative market research; establish a situational diagnosis; formulate strategic and operational recommendations for the business organization.

Content of UE

theory and learning by doing : market research and 'Michel Augustin" case study

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works

Q2 UE Assessment Comments

a critical analysis of the "Michel Augustin" case study takes the shape of an orale presentation and a written report from each team of students. the grade for this team work represents 50 % of the total grade of the module.

Type of Assessment for UE in Q3

• Written examination

Q3 UE Assessment Comments

the critical analysis of the market research methodology is presented in an individual paper.  The mark for this work represents 50 % of the total grade for the module.