 | Study programme 2020-2021 | Français | |
| Advanced Marketing | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-015 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 10 | 20 | 0 | 0 | 0 | Q2 |
| Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19) |
|---|
| An oral presentation will be delivered by each team on the case study, and it will be followed by individual work in the form of an essay. All these assessments will be done at a distance. |
Description of the modifications to the Q2 2020-2021 assessment procedures (Covid-19) online or face-to-face (according to assessment schedule)
An oral presentation will be delivered by each team on the case study, and it will be followed by individual work in the form of an essay. All these assessments will be done at a distance.
Content of Learning Activity
Theory and Learning by Doing : Market Research and " Michel & Augustin " Case Study
Required Learning Resources/Tools
Paul Hague, B2B International, A Practical Guide to Market Research
Recommended Learning Resources/Tools
Matthew Harrison, Julia Cupman, B2B International, Using Market Intelligence and Competitive Intelligence To Add Value To Your Business
Other Recommended Reading
Paul Hague, Nick Hague, Carol-Ann Morgan (2013), Market Research in Practice, Kogan Page 2nd Edition
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Exercices dirigés
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)