Study programme 2020-2021Français
Computerised Management
Programme component of Master's in Business Engineering : Specialist Focus à la Warocqué School of Business and Economics

Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3

CodeTypeHead of UE Department’s
contact details
Teacher(s)
UW-M1-IGGESS-024-MCompulsory UEVISEUR RobertW714 - Technologies de l'Information et de la Communication
  • HENNUY Joel
  • VISEUR Robert

Language
of instruction
Language
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
  • Anglais
Français, Anglais60150001010.002nd term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-TICO-003Gestion intégrée d'entreprises - ERP3015000Q260.00%
W-TICO-010Internet Information Management300000Q240.00%
Programme component

Objectives of Programme's Learning Outcomes

  • Mobilise expertise in at least one area of management.
    • Contribute to the development of innovative tools and solutions.
  • Adopt a scientific approach of analysis and reasoning.
    • Collect data, analyse it qualitatively and quantitatively and adequately interpret the results, taking into account the reference framework within which the research was developed.
  • Develop innovative strategies.
    • Mobilise the methods and management support tools in changing contexts.
    • Master the principal decision-making processes of a company.
  • Integrate scientific and technological processes.
    • Identify, model and analyse real and complex problems in management sciences.
    • Assimilate the components of the social and economic environment of a company.
  • Mobilise expertise in at least one area of management.
    • Master the principal decision-making processes of a company.
  • Professionally communicate and present original work both orally and in writing.
    • Conduct scientific reasoning on complex or innovative management issues.
    • Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
  • Act in an international and multicultural context.
    • Assimilate the components of the social and economic environment of a company.
  • Collaborate within a team and exercise leadership.
    • Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
  • Prioritise responsible management practices.
    • Refer to ethical principles and apply ethical codes specific to management sciences to their own behaviour.
    • Act in compliance with specific legislative frameworks.
  • In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
    • Integrate highly specialised knowledge in different fields of management.
  • Be independent and regularly adapt to new contexts.
    • Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
  • Adopt a scientific approach of analysis and reasoning.
    • Collect data, analyse it qualitatively and quantitatively and adequately interpret the results, taking into account the reference framework within which the research was developed.
  • Develop innovative strategies.
    • Mobilise the methods and management support tools in changing contexts.
    • Master the principal decision-making processes of a company.
  • Integrate scientific and technological processes.
    • Identify, model and analyse real and complex problems in management sciences.

Learning Outcomes of UE

Students will discover various advanced tools useful for computerized business management in the fields of financial management, logistics and marketing. These include ERPs, programmatic advertising and big data.

Content of UE

Technical structure of an ERP.
Implementation of an ERP.
Special case of the SAP ERP.
Functioning of search engines.
Programmatic advertising.
Analytical tools.
Big open data.
Machine learning.

Prior Experience

Not applicable

Type of Assessment for UE in Q2

  • Presentation and/or works
  • Oral Examination
  • Written examination
  • Practical test

Q2 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q3

  • Presentation and/or works
  • Oral examination
  • Written examination
  • Graded tests

Q3 UE Assessment Comments

Not applicable

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
W-TICO-003
  • Cours magistraux
  • Conférences
  • Travaux pratiques
  • Etudes de cas
W-TICO-010
  • Cours magistraux
  • Conférences

Mode of delivery

AAMode of delivery
W-TICO-003
  • Mixed
W-TICO-010
  • Mixed

Required Reading

AA
W-TICO-003
W-TICO-010

Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-TICO-003PDF about:- presentation slides in Powerpoint - Case studies used in practical exercizes,  and their solutions - items published in scientific literature - links to diffrent web media
W-TICO-010Not applicable

Recommended Reading

AA
W-TICO-003
W-TICO-010

Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-TICO-003Not applicable
W-TICO-010Allary J. & Balusseau V. (2018). La publicité à l'heure de la data. Adtech et programmatique expliqués par des experts, Dunod.
Kessous E. (2012). L'attention au monde. Sociologie des données personnelles à l'ère numérique, Armand Colin.
Rochelandet F. (2010). Économie des données personnelles et de la vie privée, La Découverte, Paris.

Other Recommended Reading

AAOther Recommended Reading
W-TICO-003Not applicable
W-TICO-010Robert Viseur (2020). Marketing des traces : du tracking, des contre-mesures et de leur efficacité, Inforsid 2020.

Grade Deferrals of AAs from one year to the next

AAGrade Deferrals of AAs from one year to the next
W-TICO-003Authorized
W-TICO-010Authorized
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
Date de génération : 09/07/2021
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