Study programme 2020-2021 | Français | ||
Computerised Management | |||
Programme component of Master's in Business Engineering : Specialist Focus à la Warocqué School of Business and Economics |
Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3 |
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Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-M1-IGGESS-024-M | Compulsory UE | VISEUR Robert | W714 - Technologies de l'Information et de la Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
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| Français, Anglais | 60 | 15 | 0 | 0 | 0 | 10 | 10.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
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W-TICO-003 | Gestion intégrée d'entreprises - ERP | 30 | 15 | 0 | 0 | 0 | Q2 | 60.00% |
W-TICO-010 | Internet Information Management | 30 | 0 | 0 | 0 | 0 | Q2 | 40.00% |
Programme component |
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Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
Students will discover various advanced tools useful for computerized business management in the fields of financial management, logistics and marketing. These include ERPs, programmatic advertising and big data.
Content of UE
Technical structure of an ERP.
Implementation of an ERP.
Special case of the SAP ERP.
Functioning of search engines.
Programmatic advertising.
Analytical tools.
Big open data.
Machine learning.
Prior Experience
Not applicable
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
Not applicable
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
Not applicable
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-TICO-003 |
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W-TICO-010 |
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Mode of delivery
AA | Mode of delivery |
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W-TICO-003 |
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W-TICO-010 |
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Required Reading
AA | |
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W-TICO-003 | |
W-TICO-010 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
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W-TICO-003 | PDF about:- presentation slides in Powerpoint - Case studies used in practical exercizes, and their solutions - items published in scientific literature - links to diffrent web media |
W-TICO-010 | Not applicable |
Recommended Reading
AA | |
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W-TICO-003 | |
W-TICO-010 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
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W-TICO-003 | Not applicable |
W-TICO-010 | Allary J. & Balusseau V. (2018). La publicité à l'heure de la data. Adtech et programmatique expliqués par des experts, Dunod. Kessous E. (2012). L'attention au monde. Sociologie des données personnelles à l'ère numérique, Armand Colin. Rochelandet F. (2010). Économie des données personnelles et de la vie privée, La Découverte, Paris. |
Other Recommended Reading
AA | Other Recommended Reading |
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W-TICO-003 | Not applicable |
W-TICO-010 | Robert Viseur (2020). Marketing des traces : du tracking, des contre-mesures et de leur efficacité, Inforsid 2020. |
Grade Deferrals of AAs from one year to the next
AA | Grade Deferrals of AAs from one year to the next |
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W-TICO-003 | Authorized |
W-TICO-010 | Authorized |