 | Study programme 2020-2021 | Français | |
 | Strategic & Operational Marketing | ||
Programme component of Bachelor's in Management (Charleroi (Hor. jour)) à la Warocqué School of Business and Economics |
| Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3 |
|---|
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-B3-SCGEST-100-C | Compulsory UE | N. | SSERV - Aucun service |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 38 | 22 | 0 | 0 | 0 | 8 | 8.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-034 | Fundamentals of Marketing - AAEP | 18 | 6 | 0 | 0 | 0 | Q2 | |
| W-MAKO-035 | Fundamentals of Marketing - AAEHP | 0 | 6 | 0 | 0 | 0 | Q2 | |
| W-MAKO-036 | Marketing Plan - AAEP | 20 | 7 | 0 | 0 | 0 | Q2 | |
| W-MAKO-037 | Marketing Plan - AAEHP | 0 | 3 | 0 | 0 | 0 | Q2 |
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-034 |
|
| W-MAKO-035 |
|
| W-MAKO-036 |
|
| W-MAKO-037 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-034 |
|
| W-MAKO-035 |
|
| W-MAKO-036 |
|
| W-MAKO-037 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-034 | |
| W-MAKO-035 | |
| W-MAKO-036 | |
| W-MAKO-037 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-034 | Not applicable |
| W-MAKO-035 | Not applicable |
| W-MAKO-036 | Not applicable |
| W-MAKO-037 | Not applicable |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-034 | |
| W-MAKO-035 | |
| W-MAKO-036 | |
| W-MAKO-037 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-034 | Not applicable |
| W-MAKO-035 | Not applicable |
| W-MAKO-036 | Not applicable |
| W-MAKO-037 | Marketing Management, Philip Kotler, Kevin Keller, Aurélie Hemonnet, Delphine Manceau, Pearson, 16edt, 2019; Etude marketing, Naresh Malhotra, Pearson, 6edt, 2014; Etudes et analyses marketing,Sandrine Macé, Alvin C. Burns, Ann Veeck, Ronald F. Bush, Sandrine Macé, 8edt, 2018. |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-034 | Not applicable |
| W-MAKO-035 | Not applicable |
| W-MAKO-036 | Marketing Management, Philip Kotler, Kevin Keller, Aurélie Hemonnet, Delphine Manceau, Pearson, 16edt, 2019; Etude marketing, Naresh Malhotra, Pearson, 6edt, 2014; Etudes et analyses marketing,Sandrine Macé, Alvin C. Burns, Ann Veeck, Ronald F. Bush, Sandrine Macé, 8edt, 2018. |
| W-MAKO-037 | Not applicable |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term