Objectives of Programme's Learning Outcomes

• Mobilise a structured set of scientific knowledge and skills and specialised techniques in order to carry out computer and management engineering missions, using their expertise and adaptability.
• Master and appropriately mobilise knowledge, models, methods and techniques specific to computer management engineering.
• Analyse and model an innovative IT solution or a business strategy by critically selecting theories and methodological approaches (modelling, optimisation, algorithms, calculations), and taking into account multidisciplinary aspects.
• Communicate and exchange information in a structured way - orally, graphically and in writing, in French and in one or more other languages - scientifically, culturally, technically and interpersonally, by adapting to the intended purpose and the relevant public.
• Argue to and persuade customers, teachers and boards, both orally and in writing.
• Select and use the written and oral communication methods and materials adapted to the intended purpose and the relevant public.
• Adopt a professional and responsible approach, showing an open and critical mind in an independent professional development process.
• Analyse their personal functioning and adapt their professional attitudes.

Learning Outcomes of UE

Savoir vendre un produit ou un service innovant à un client potentiel. Expérimenter la vente d'une innovation. 
Comprendre les notions principales du Marketing stratégique et opérationnel, y compris le marketing digital.
Réaliser un plan Marketing .
Analyser un plan Marketing 

Content of UE

Présentation du contexte de l'innovation (développement de nouveaux produits) et lien avec le marketing BtoB et BtoC. Développement de la notion du marketing industriel (BtoB), de ses caractéristiques, de ses domaines d'activités. Focalisation sur la notion d'achat BtoB et plus spécifiquement les centres d'achat avec ses différents intervenants (décideurs, acheteurs, prescripteurs et utilisateurs). Retour sur les notions classiques de marketing stratégique comme la segmentation, le ciblage, le positionnement, et le principe du marketing opérationnel ou marketing mix (4P) dans leur version traditionnelle. Développement de l'approche et des notions liées au marketing digital.

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination
• Practical test
• Graded tests
• eTest

Q2 UE Assessment Comments

The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%)

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination
• Written examination
• Practical Test
• Graded tests
• eTest

Q3 UE Assessment Comments

The evaluation procedure will be detailed in the first sessions of the AA. In particular, the evaluation procedure includes a "continuous evaluation" part. This part therefore requires an "active participation" of the student, including a minimum participation rate (fixed to 80%)