 | Study programme 2020-2021 | Français | |
| International Marketing Management | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-020 |
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| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais, Français | Français | 15 | 10 | 0 | 0 | 0 | Q1 |
| Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19) |
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Organisational arrangements for the end of Q1 2020-2021 assessments (Covid-19) online or face-to-face (according to assessment schedule)
- Written exam (multiple choice, open questions)
- Production of individual or group work, essay, report, dissertation...
Content of Learning Activity
Students will learn about a company's decision-making process to enter foreign markets, market testing (process and key dimensions to be considered such as culture and competition), segmentation, brand management and brand positioning, pricing and communication strategies.
Cases will be used as concrete examples to reflect on various dimensions of international marketing.
Required Learning Resources/Tools
Cateora, Money, Gilly & Graham ; International Marketing (18th Edition), Mc Graw Hill Education
Recommended Learning Resources/Tools
Books, articles, cases studies & scientific papers will be used and added throughout the course.
Other Recommended Reading
Not applicable
Mode of delivery
- Face to face
- From a distance
Type of Teaching Activity/Activities
- Cours magistraux
- Conférences
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)