Study programme 2020-2021 | Français | ||
Industrial Marketing and Projects | |||
Learning Activity |
Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
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W-MAKO-007 |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
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Français | Français | 20 | 10 | 0 | 0 | 0 | Q1 |
Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19) |
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Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19) |
oral examination concerning all the course (works and cases included) |
Organisational arrangements for the end of Q1 2020-2021 assessments (Covid-19) online or face-to-face (according to assessment schedule)
Description of the modifications to the Q1 2020-2021 online assessment procedures (Covid-19) online or face-to-face (according to assessment schedule)
oral examination concerning all the course (works and cases included)
Content of Learning Activity
- Industrial context and B to B sector
- Industrial markets and clients
- Segmentation
- industrial marketing mix
- Specificities of public markets
- Industrial projects : Concept and characteristics, Life cycle and buying process, Industrial projects in a strategic view, Particular tools
Required Learning Resources/Tools
Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Not applicable
Mode of delivery
Type of Teaching Activity/Activities
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)