 | Study programme 2019-2020 | Français | |
| Fundamentals of marketing | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-003 |
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| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 20 | 10 | 0 | 0 | 0 | Q1 |
| Organisational online arrangements for the end of Q3 2019-2020 assessments (Covid-19) |
|---|
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| Description of the modifications to the Q3 2019-2020 online assessment procedures (Covid-19) |
| Oral examination concerning all the course (works included) |
Content of Learning Activity
I. definition of marketing II. consumer behaviour and market understanding III. marketing strategy IV. to build an offer V. to spread te offer VI. marketing-mix
Required Learning Resources/Tools
Philip KOTLER, Kevin KELLER, Delphine MANCEAU - 2015 - Marketing Management - Editions Pearson
Recommended Reading
Copie de présentation - FONDEMENTS DE MARKETING - C SCOUBEAU
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Aaker et McLoughlin (2007), Strategic Market Management, European Edition, Wiley Van Laethem et Body (2008), Le Plan Marketing, Dunod Kotler, Keller, Dubois, Manceau (2012), Marketing Management, 14ème ed., Pearson education
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)