 | Study programme 2018-2019 | Français | |
 | Marketing | ||
Programme component of Graduate Certificate in Entrepreneurship and Business Management à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-U1-ENTRGE-003-M | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 20 | 10 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-006 | Marketing | 20 | 10 | 0 | 0 | 0 | Q2 | 100.00% |
| Programme component |
|---|
Learning Outcomes of UE
At the end of this course, the student will be able to understand the main concepts of marketing. The link with some present marketing issues , the strategies of brands and products are approached through different examples.
At the end of the course, the students must be able to build an analytical vision of the of the company behavior on the markets and to interpret the marketing actions within the framework of their brands and products management.
The instruction will also be completed with cases study.
Content of UE
Basis of Marketing :
I - Defining the marketing
II - Understanding markets and consumers
III - Developping a strategy
IV - Building the marketing offer
V - Ditributing and promoting the offer
VI - Managing the marketing mix
+ Exercises - case study
+ Group work
Prior Experience
Not applicable
Type of Assessment for UE in Q2
- Presentation and/or works
- Written examination
Q2 UE Assessment Comments
Written examination about theoretical and practical aspects
group exercise on the field by taking contact with companies ( 20-25% of the examination)
Type of Assessment for UE in Q3
- Oral examination
- Written examination
Q3 UE Assessment Comments
Not applicable
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-006 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-006 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-006 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-006 | Armstrong et Kotler (2010), Principes de marketing, Pearson education |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-006 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-006 | Presentation slides - Principes de Marketing (A.Geerts) - available on Moodle |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-006 | Kotler, Keller, Dubois, Manceau, Marketing Management, 12ème ed., Pearson education |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-006 | Authorized |