Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.

Learning Outcomes of UE

At the end of this course students should be able to understand the mechanisms for the implementation of business strategies and be able to make the right decisions in order to achieve the marketing objectives previously defined.Participants will have a better understanding of the variables influencing marketing decisions and the consequences of making those decisions in terms of business efficiency and profitability.In addition, participants will be able to develop autonome approaches addressing specific marketing issues that will be discussed during the case studies.

Content of UE

Variable from year to year. Mainly based on the following dimensions: 
    I - Marketing analysis
    II - Market development
    III - Marketing decisions : positioning and marketing mix management
    IV - Controlling Marketing decisions
    V - Cases studies

Prior Experience

A good knowledge of marketing principals and strategies is required to attend this class.

Type of Assessment for UE in Q1

• Presentation and/or works
• Oral examination

Q1 UE Assessment Comments

    - Oral Examination (course work presentation) : 30%
    - Case studies, fieldwork and class discussions : 70%

Type of Assessment for UE in Q2

• N/A

Q2 UE Assessment Comments

Not applicable

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination

Q3 UE Assessment Comments

    - Oral Examination (course work presentation) : 30%
    - Case studies, fieldwork and class discussions : 70%

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable