 | Study programme 2018-2019 | Français | |
 | Marketing Strategies and Policies | ||
Programme component of Master's Degree in Management Professional Focus - Management and strategy (Charleroi (Hor. décalé)) à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-M1-SCGEMS-010-C | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 21 | 15 | 14 | 0 | 0 | 6 | 6.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-027 | Marketing Strategies and Policies | 21 | 15 | 14 | 0 | 0 | Q2 | 100.00% |
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
- Mobilise expertise in at least one area of management.
- Master the principal decision-making processes of a company.
- Mobilise acquired skills in a specific professional environment.
- Professionally communicate and present original work both orally and in writing.
- Conduct scientific reasoning on complex or innovative management issues.
- Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
- Present and structure data in a clear, precise, neutral, and non-oriented way.
- Be independent and regularly adapt to new contexts.
- Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
- Mobilise expertise in at least one area of management.
- Master the principal decision-making processes of a company.
- Mobilise acquired skills in a specific professional environment.
- Professionally communicate and present original work both orally and in writing.
- Conduct scientific reasoning on complex or innovative management issues.
- Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
- Present and structure data in a clear, precise, neutral, and non-oriented way.
- Be independent and regularly adapt to new contexts.
- Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
Learning Outcomes of UE
At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, SMEs, etc.)
Content of UE
- Introduction to international marketing
- Introduction to industrial marketing
- Services Marketing
- introduction to direct marketing
Prior Experience
Basic marketing class
Type of Assessment for UE in Q2
- Presentation and/or works
- Oral Examination
- Written examination
Q2 UE Assessment Comments
Not applicable
Type of Assessment for UE in Q3
- Oral examination
- Written examination
Q3 UE Assessment Comments
Not applicable
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-027 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-027 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-027 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-027 | Kotler, Keller, Manceau - 2015 - Marketing management - Pearson Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-027 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-027 | PERRIEN; CHERON; ZINS; Recherche en marketing. - LOVELOCK; Marketing des services Presentation slides available on moodle |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-027 | Not applicable |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| W-MAKO-027 | Authorized |