Objectives of Programme's Learning Outcomes

• Conduct extensive research and development projects related to biological sciences, in the biology of organisms and ecology.
• Show initiative and be able to work independently and in teams.
• Master communication techniques.
• Communicate, both orally and in writing, their findings, original proposals, knowledge and underlying principles, in a clear, structured and justified manner.
• Adapt their communication to a variety of audiences.
• Develop and integrate a high degree of autonomy.
• Aquire new knowledge independently.
• Conduct extensive research and development projects related to biological sciences, in the biology of organisms and ecology.
• Show initiative and be able to work independently and in teams.
• Master communication techniques.
• Communicate, both orally and in writing, their findings, original proposals, knowledge and underlying principles, in a clear, structured and justified manner.
• Master the techniques of written and oral scientific communication in both French and English.

Learning Outcomes of UE

  <em>At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy. </em>  

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

Evaluation will rely on written exams and practical works + their oral presentation

Type of Assessment for UE in Q3

• Oral examination
• Written examination

Q3 UE Assessment Comments

Not applicable