 | Study programme 2018-2019 | Français | |
 | Corporate Communication | ||
Activité d'apprentissage à l"School of Human and Social Sciences |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) |
|---|---|---|---|
| W-MAKO-014 |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 17 | 8 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
Corporate communication:
Strategic elements
-brand image
-marketing plan
-external communication
- Media Strategy
Theoritical approach will be completed with a case study based on a real context
Required Learning Resources/Tools
Corporate Communication - Presentation slides - A.Geerts - Available on Moodle
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Pentacom - Malaval & Decaudin - Pearson Edition - 2012
marketing managment - Kotler, Keller et manceau - Pearson Education - 2012
various articles (depending of the events)
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Cours magistraux
- Conférences
- Travaux pratiques
- Exercices de création et recherche en atelier
- Projet sur ordinateur
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)