Objectives of Programme's Learning Outcomes

• Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present the results of a diagnostic evaluation (orally and in writing) and inform various representatives.
• Present research results (orally and in writing).
• Appropriately use presentation materials.
• Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify professional networks, interact and collaborate with them, and research external expertise if necessary.
• Analyse a situation (individually or collectively) in reference to relevant theories and methodological approaches within psychology.
• Master and appropriately mobilise knowledge and methodological approaches to understand and explain the normal/atypical/pathological functioning of individuals, groups or organisations.
• Analyse and model a situation (individually or collectively) by critically selecting theories and methodological approaches.
• Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Present the results of a diagnostic evaluation (orally and in writing) and inform various representatives.
• Write a report arguing over an intervention (including evaluation).
• Present research results (orally and in writing).
• Appropriately use presentation materials.
• Work effectively with different actors as part of a team or a network of professionals.
• Share knowledge and data to carry out a common project.
• Listen to team members and partners. Encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Identify professional networks interact and collaborate with them, and research external expertise if necessary.
• Act ethically and professionally.
• Adopt professional attitudes (think critically, avoid prejudices, respect professional confidentiality, etc.).
• If necessary, appeal to peers or other professionals of other disciplines or expertise.
• Master scientific research methods in psychology.
• Collect data and analyse it qualitatively and quantitatively.

Learning Outcomes of UE

  <em>At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy. </em>  

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

Evaluation will rely on written exams and practical works + their oral presentation

Type of Assessment for UE in Q3

• Oral examination
• Written examination

Q3 UE Assessment Comments

Not applicable